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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Using Masks in Editing, The Gadget Show Error…

19th October 2011

By admin_Liquona

Why you must be careful with Masks

Firstly for anyone that does’t know what a mask is. A mask is a filter that you apply in video, photos, even Microsoft Word! It tells the software which part of the selected image to remove / keep, much like cropping but not limited to four sides.

In green screen video production masks are often used to cut out any unwanted parts of the background.

The Gadget Show’s Mistake…

Whilst enjoying a relaxing evening watching the Gadget Show on Channel 5 the other day I spotted the dreaded masking error. The above image shows this. The editor had set the mask to a part of the video where Jason Bradbury wasn’t moving his arms. When the then did move his arms, they were outside of the mask parameters and thus cropping off Jason’s left arm! An easy mistake to make, but not very good that it slipped through the net and made it to broadcast TV!

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