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Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Importance of lighting

21st January 2013

By admin_Liquona

Lighting

It is so important in all film productions to think about lighting. Lighting on set, no matter how subtle, is a vital part to building any scene. Each video production whether a full film, talking head video, or even a live stream and virtual event requires careful consideration for lighting.

Take this image:

Lighting helps to separate the talent from the background. Simple backlights are used on either side to illuminate Tim Hughes, and give him a key line around the outside of his head and shoulders. This video lighting tactic is often used in interviews to create drama, as well as allow viewers to focus on the individual.

Why is this important?

So many of the tools used in film and video production are designed to increase the quality of the image that the viewer sees. These are the same tools that the broadcast TV industry use – and many of them the viewer wouldn’t even notice!

These tricks of the trade are the reasons why a professional video production company will produce higher standard of video. At Liquona, lighting is one part of production that we take very seriously – it can transform a flat, dull, image into a dynamic and detailed scene.

Allow time to setup appropriate lighting

One of the most common problems when filming, is the issue of too much light from the sun.

Unfortunately, we can’t turn it off with the flick of a switch. That’s where lighting control comes in!

We created a video for our client, ‘Yoga and Pilates with Maddy‘. The doors were over exposed, and while in person they looked glorious bathing in sunshine, it was a different story on screen. Our producers fixed ND filter to the outside of the doors to reduce the light coming in through them.

At Liquona, we understand what is required to create a successful video, with perfectly curated lighting. We’ll also advise you on all your needs!

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