26th July 2022
By admin_Liquona
According to a 2022 HubSpot survey, 87% of video marketers reported that video gives them a positive return on investment. 86% also said that video has been effective for generating leads.
With stats like that, it’s no wonder that more and more people are looking for high quality video. Whether you’re looking to level up your marketing, recruit more team members or build your brand, partnering with an agency is a reliable way to source great video content.
However, choosing the right video production company can feel daunting at first. There are so many factors to consider that it’s difficult to know where to start.
In this blog post, we’ll walk you through all the steps you need to choose a great video production company. By the end, you’ll be better equipped to make an informed decision, and have answers to all your frequently asked questions.
Why do you want a video? What is its purpose?
Before you even think about approaching a video production company, you need to answer these questions. Video marketing works best when you’ve got a clear goal in mind. Otherwise, it won’t create the business impact that you need.
If you know what you want to achieve, then this entire process will become much easier. You’ll be able to match yourself with an agency that understands what you’re aiming towards.
Once you have a goal, a content brief is a great next step. Essentially, it tells prospective agencies exactly what you want, so they can come back with an appropriate proposal.
If your brief isn’t clear, then they may have to fill in some of the blanks for themselves, which may not align with what you’re looking for.
Here are a few things to include in your content brief:
It’s okay if you don’t know exactly what you want yet. An agency can work with you to develop your idea and create something that will meet your business goals.
You need to set a budget, so you know roughly how much you have to spend and what you can get for your money.
Not sure what kind of budget you need? Speak to a few agencies to get a feel for what the market rate is currently. If you come to an agency with a brief and budget, they’ll be able to tell you whether what you want is achievable.
There are lots of costs to consider when putting together a budget. Live action videos, for example, may require you to hire actors. Equally, animation or VR can be time consuming to produce in some circumstances.
Ultimately, you need to see a return on your investment. So make sure you don’t set your budget too high or too low based on the kind of return you want to see.
Don’t just go with the first company you find. It’s important to shop around, get a feel for what each agency offers, and make sure you’re both a good fit. Otherwise, you may not get the working relationship and end product you want.
Here are some methods to compile a list of agencies:
If you want to get an idea of whether the agency will be a good fit, it’s a good idea to ask them lots of questions. Also, it’s an opportunity to learn more about them as a company more generally. What are their values? What do they care about?
If you prepare questions in advance, you’ll feel more confident that you have all the information you need to make a good business decision.
Questions you could ask include:
Now you have your goal, brief, budget and questions to ask, it’s time to approach your list of companies.
You could either give them a call, arrange a video meeting or visit them in person if you’re based locally. Visiting in person can give you a much better feel for the company, their culture and what they may be like to work with.
Once you have all the information you need, sit down and compare the agencies to decide which one is the best fit.
Your final decision will likely be based on a number of factors. Sometimes, it can just be a gut feeling. Remember: prioritise what works best for you, your company and the goals you’re trying to achieve.
Now you’ve learned how to choose a good video production company, below are answers to some frequently asked questions you may have.
Professionalism, creativity, expertise and good client management skills are all qualities of a good video production company. Together, these qualities ensure that your video is high quality and meets your brief. Not only that, it’ll mean your video will be made on time and in budget.
They produce videos for clients. They manage either the entire video production process or part of it to ensure they meet their clients’ briefs. Different agencies will produce different types of videos. For example, some may specialise in animation, whereas others may have more experience in live action.
Studios produce videos for the general public, whereas production companies make videos for clients. There is some overlap between them, for example they may produce the same types of videos, but the audience and business model is different.
If you’re looking for a video production company, here at Liquona you can choose from a variety of services. For example, if you need a homepage video, TV ad, animation or VR video, we’ve got you covered. We specialise in a number of sectors, such as healthcare and charity video production, but can work on projects across all industries.
We’ve been voted a Televisual Top 40 video production company and our portfolio contains examples from the likes of Comic Relief, British Airways and Rightmove. Not only that, we’ve never gone over budget and we’re committed to corporate social responsibility.
Use the link below to book in a no-obligation telephone call with one of our experts.
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