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Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

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Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

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Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Capturing Movement in Video

30th August 2011

By admin_Liquona

How to give the illusion of movement…

Capturing movement in video is similar to capturing movement in photos. The above image of Jenson Button doesn’t show the viewer how fast Jenson is travelling. As the photo is a still frame the only indication the viewer has on speed is any motion blurring. In this image (taken on my iPhone) the only part with any blur is the logo on the wheels. Without this blur Jenson may as well have been stationary.

How does this apply to video?

Of course the above problem isn’t quite the same in video production as Jenson would have been moving through frame showing how fast he was going. Correct. But wrong!
Shutter Speed is the primary setting in discussion. Taking the above image as an example, if the shutter speed was faster then there would be no blurring on the tyres. If the shutter speed was slower then there would be more blur in the image (depending on what is moving) for example you could move the camera with the car and make the car sharp and the background blurry, thus showing the movement.

This is the same in video. If you shoot this scene with a fast shutter speed then the smooth flowing motion will not be pleasant to look at, it will look like a bunch of sped up photos. If you shoot with a slower shutter speed then the background will blur as you follow Jenson around this corner. A balance for an experienced camera operator to play with!

Why is this relevant?

Not so long ago most camera operators would only adjust the shutter speed of their DV video camera if they are filming TV screens, computers or lights. Now however on DSLR’s it is often necessary to increase the shutter speed so the aperture can be opened up, thus making this relevant! If you were to shoot the above scene I would recommend using the correct ND filters so that you can keep the shutter speed where it should be!

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