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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

When to Film With Autocue

23rd August 2011

By admin_Liquona

 

When to use an Autocue

Autocue’s are a truly fantastic invention.

An Autocue (or Teleprompter if we’re talking to The States) is comprised of two parts:

  • A monitor below a camera lens
  • A reflective one way bit of glass.

The camera sees straight through the glass and the presenter sees the screen below. This gives the illusion that the presenter is looking directly down the lens of the camera.

The advantage of the Autocue is that the presenter doesn’t have to learn scripts. In television Autocues are used all over the place. With a well written script the viewer will never know that the presenter isn’t reciting the script from memory. They also make video production significantly faster as there are far fewer mistakes.

. . . so why not always use an Autocue?

There are two main reasons why we try not to rely on Autocues in our video productions, the first is delivery. Autocues only work if the presenter knows how to read the script like they are not reading a script… if that makes sense. In our experience, often when somebody is reading off an autocue they don’t add any life into a video (unless they are a professional actor) and thus make the video dull and flat. Also, if the script hasn’t been written very well then it is very difficult for a presenter to add any life into it. It is an art writing for Autocues and it’s harder than you might think!

For the second reason why not to always use an autocue, look at the above image. This was taken a few months ago when we were filming an instructional DVD for the EBUA, on how to become a Lawn Bowls Umpire (definitely the most glamorous shoot we’ve done!). For most of the filming we were on a bowls green filming an umpire performing his duties. For all the link sections of the DVD we needed the above setup, which is big, cumbersome and time-consuming to setup – not to mention needing an extra crew member.

In a nut-shell, they can slow things down sometimes, but most of the time we love them!

UK Video Production Company Liquona

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