This project with Takeda raises global Dengue awareness through patient story videos, providing adaptable content for global and local campaigns on Dengue.com, social media, and YouTube. By sharing real-life experiences from diverse regions, including Malaysia, Argentina, Sweden, and the Netherlands, Takeda highlights the global impact of Dengue. These stories humanize the disease, fostering understanding, empathy, and support for initiatives combating this widespread health challenge.
Our Discover phase is a crucial step in understanding each project’s unique needs. Through thorough research, we identify target audiences, key messages, and logistical requirements. This phase involves close collaboration with stakeholders, cultural sensitivity, and meticulous pre-planning to tackle challenges like permits, travel, and local nuances. By aligning creative vision with practical execution from the outset, we ensure a strong foundation for delivering impactful, seamless, and culturally resonant results that meet client objectives.
This is where vision meets execution. During filming, our skilled crew captures authentic stories with precision, adapting to diverse locations and cultures. Lightweight equipment ensures efficiency without compromising quality. Post-production involves meticulous editing to craft compelling narratives, combining visuals, sound, and storytelling. This phase transforms raw footage into polished, impactful content, ready to engage global audiences.
The Deploy phase ensures seamless integration of content onto Dengue.com, optimizing it for global accessibility and engagement. Each video is strategically uploaded and monitored for audience impact. A feedback loop is established, collecting insights from viewers and stakeholders to refine future content. This iterative process ensures the platform remains dynamic, relevant, and continuously aligned with its mission to raise awareness.