When 220-year-old charity SeeAbility wanted to raise awareness around sight loss and disabilities, LIQUONA delivered big. We created a ground-breaking VR experience that plunges users into the challenges faced by people with sight loss and learning disabilities. From simulating sight loss conditions to tackling frustrating tasks that mimic disabilities, this fully immersive virtual journey offers raw, eye-opening insight. Perfect for events, fundraising, and training – because nothing builds empathy quite like stepping into another’s world.
We started with the people. For SeeAbility, we dove deep, speaking with individuals living with sight loss and learning disabilities, as well as the charity’s team. This hands-on research helped us understand the nuances of their challenges and what mattered most. Armed with these insights, we crafted a VR experience that was both impactful and authentic. Every detail was shaped to ensure the creative hit home – immersive, engaging, and, most importantly, true to life.
Developing SeeAbility’s VR experience was all about precision, creativity, and impact. We crafted an immersive virtual landscape where able-bodied users could tackle everyday tasks—like making a cup of tea—while simulating sight loss conditions. Our developers wrote robust, event-ready code to ensure the experience ran flawlessly, even under pressure. Whether simulating sight loss or challenging users with tasks, the VR system delivered a smooth, seamless performance. No glitches, no fuss – just a powerful, eye-opening journey for every user.
We made the VR experience event-ready and fully accessible, ensuring maximum engagement. To extend the campaign’s life beyond events, we created supporting social media assets around the hero VR experience. This amplified awareness, reaching broader audiences and driving impact both in-person and online – a win for SeeAbility.
" Liquona took a very tight brief with some added interesting challenges and produced a high quality short film which we're delighted with"