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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

RCP006 - Cut 3 V2 - Final_NO SUBS
Our work

Royal College of Psychiatrists

Choose Psychiatry Recruitment Campaign

The Need

The Royal College of Psychiatrists needed a fresh campaign to promote psychiatry as a rewarding career to medical students and doctors, while encouraging those on career breaks to return. The goal was to showcase the profession’s variety and impact, changing perceptions and inspiring action through compelling storytelling that highlighted the vital role of psychiatrists in transforming lives.

Discover

Liquona kicked off with a deep dive into psychiatry, meeting with the Royal College of Psychiatrists to clarify campaign goals and target audiences. We researched typical patient journeys and diverse career paths in psychiatry, ensuring authenticity. Collaborating with professionals, actors, and experts, we built a strong foundation to craft impactful stories that truly resonated with viewers.

Develop

Production brought stories to life by collaborating with practising psychiatrists and talented actors. Psychiatrists shared real-world insights, ensuring authenticity, while actors portrayed patient experiences with sensitivity and depth. A standout moment was casting an asylum seeker for a PTSD role, requiring careful safeguarding. Every scene highlighted psychiatry’s variety and impact, creating an emotionally engaging, compelling film.

Deploy

The campaign launched with a bang, using targeted multi-channel distribution, including social media, influencer support, and the Royal College’s platforms. Metrics were tracked closely to measure engagement, website traffic, and re-visits. Feedback from audiences and record-breaking results showed the campaign delivered on its objectives, successfully promoting psychiatry’s value and inspiring new recruits and returning professionals alike.

Results

47k

website visits

5k

website re-visits

Winner

Won Gold in best marketing project at the Memcom awards

HIGHLY COMMENDED

in the 2023 MEMCOM Membership Excellence Awards for Best Recruitment Strategy

tweeted

by Stephen Fry

" It made me wish I could be a psychiatrist!"

Campaign Viewer

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Ready to reach millions of potential customers?

Schedule a free consultation with us today to see how Liquona can grow your brand.