In our campaign for CIPA, we focused on educating potential clients about the importance of patents through engaging social media adverts. The goal was to raise awareness and drive new users to download an informative pack that outlined the benefits of patent protection. With a clear call-to-action, the campaign encouraged businesses to secure their innovations and provided valuable insights into the patent process. The result was increased engagement and a higher conversion rate, helping CIPA connect with a broader audience.
For this campaign, we conducted thorough research to define the right target audience, focusing on businesses seeking patent protection. By analysing user behavior and interests, we created a look-alike audience profile based on CIPA’s website visitors. This approach ensured we reached potential clients most likely to engage with the content.
The production process began with filming three diverse case studies across the UK, showcasing real businesses that benefited from patent protection. We visited each company to capture authentic stories, highlighting the impact of patents on their innovation and growth. These case studies provided powerful visual content, which was then used to create engaging social media adverts. The combination of real-world examples and targeted messaging ensured the campaign resonated with the right audience, driving awareness and conversions.
After creating the content, we launched the campaign on LinkedIn and Meta, strategically targeting potential clients. Throughout the campaign, we closely monitored the ad spend, tracking performance and engagement metrics. We continuously optimised the ads, making real-time adjustments to improve reach and effectiveness. This ongoing tweaking ensured the campaign remained relevant and delivered the best results, maximising both engagement and conversions for CIPA.
downloads of the SME Patent Pack.
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We’re really pleased with the films.
The view numbers on our YouTube videos, particularly the Mimicrete one, are very impressive. Thank you."