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Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

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Expert developers at bespoke web apps for a multitude of applications.

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Website design and build services.

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Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

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Whilst we work across all sectors we are specialists in a few areas
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

LP4215 CIPA001 Chartered Institute of Patent Attorneys - Pulpex - Main_Final
Our work

CIPA

Online Case Studies and Social Adverts

The Need

In our campaign for CIPA, we focused on educating potential clients about the importance of patents through engaging social media adverts. The goal was to raise awareness and drive new users to download an informative pack that outlined the benefits of patent protection. With a clear call-to-action, the campaign encouraged businesses to secure their innovations and provided valuable insights into the patent process. The result was increased engagement and a higher conversion rate, helping CIPA connect with a broader audience.

Discover

For this campaign, we conducted thorough research to define the right target audience, focusing on businesses seeking patent protection. By analysing user behavior and interests, we created a look-alike audience profile based on CIPA’s website visitors. This approach ensured we reached potential clients most likely to engage with the content.

Develop

The production process began with filming three diverse case studies across the UK, showcasing real businesses that benefited from patent protection. We visited each company to capture authentic stories, highlighting the impact of patents on their innovation and growth. These case studies provided powerful visual content, which was then used to create engaging social media adverts. The combination of real-world examples and targeted messaging ensured the campaign resonated with the right audience, driving awareness and conversions.

Deploy

After creating the content, we launched the campaign on LinkedIn and Meta, strategically targeting potential clients. Throughout the campaign, we closely monitored the ad spend, tracking performance and engagement metrics. We continuously optimised the ads, making real-time adjustments to improve reach and effectiveness. This ongoing tweaking ensured the campaign remained relevant and delivered the best results, maximising both engagement and conversions for CIPA.

Results

4000

downloads of the SME Patent Pack.

Testimonial

" We’re really pleased with the films.
The view numbers on our YouTube videos, particularly the Mimicrete one, are very impressive. Thank you."

Neil Lampert Deputy Chief Executive CIPA

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Compassion International

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