To celebrate 75 years of Baker McKenzie, we created a unique series of social media videos featuring interviews with key figures from around the world—filmed in the back of a taxi. This innovative approach brought a fresh, dynamic twist to the celebration, capturing candid moments and global perspectives. The videos were designed to generate excitement and engagement online, creating a buzz around the milestone anniversary and highlighting Baker McKenzie’s international reach and legacy.
We researched Baker McKenzie’s global audience to align the celebratory theme of their 75th anniversary with regional interests. By identifying key milestones and themes relevant to each market, we tailored interview topics to highlight the firm’s achievements and impact. This ensured maximum engagement, celebrating the firm’s legacy in a meaningful, localized way.
We created a dynamic series of interviews filmed in the back of taxis across Chicago, Hong Kong, Buenos Aires, and London. Capturing authentic insights from diverse locations, the intimate setting brought candid conversations to life, blending storytelling with the unique energy of each city.
We rolled out the series of videos tailored for social media, focusing on LinkedIn’s professional audience. Each video was crafted to engage, inform, and drive interaction. Monitoring performance was key—we tracked metrics, gathered insights, and reported back with actionable recommendations. The result? Data-driven refinement and maximised reach for meaningful audience engagement.
" the team have been excellent…supportive, patient and responsive so thanks to you all for that."