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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Unexpected Guest – John Lewis Christmas Ad 2021

4th November 2021

By admin_Liquona

The John Lewis Christmas advert is THE most anticipated cinematic release… and this year is no different (sorry, 007!).

Squeezing an elaborate storyline into just 60 seconds is a tough gig, but the creative geniuses over at adam&eveDDB  (the creative agency with whom they’ve had a longterm partnership with) do just that!

The Unexpected Guest 2021

A spaceship crash lands in the English countryside, and the young boy who witnesses it offers to show the stranded Alien some of our best loved Christmas traditions. Narrowly avoiding a mince pie mishap, the alien and the boy strike up a friendship; they celebrate the festive season by watching Christmas films and sharing joy in a snowball fight.

As all true alien stories go, the alien fixes their ship and must return to the sky. Before they go, the young boy gifts his Christmas jumper, adorned with a light up Christmas tree…

There are certainly mixed reviews, with some calling the ad ‘such a straight-down-the-line John Lewis Christmas advert that you can only imagine it was assembled by tombola’, and ‘undeniably heart-warming, but it is not out of this world‘.

However, there is no denying the cultural impact that the John Lewis ads have had in the UK over the past ten years.

Why are John Lewis Christmas ads so successful?

‘It is a perfect value exchange – the ad is selling something, but also brings joy into the lives of the people it is selling to’ – Vicki Holgate, chief strategy officer at FCB Inferno

Every year, John Lewis nail the perfect festive formula to give us more than a slice of festive joy. Creating loveable characters and sending songs to the top rankings of the UK Top 40’s charts, we’re all chomping at the bit to see where they’ll go next.

While the ultimate goal is to raise the brand awareness of John Lewis & Partners and persuade shoppers to spend their money in John Lewis stores, there is more that goes into making the Christmas ads – and that’s why they’re so successful.

Among the obvious gifting and receiving which are common themes in most Christmas advertisements, John Lewis explore the ideas of bringing people together, coming home and family relationships, as well as the nation’s mood (Jenny Proudfoot).

Give a Little Love 2020

Last year we saw the world of animation and live action collide. The Give A Little Love advert subtly references the turmoil caused by the Pandemic, encouraging viewers to give a little love to those around you.

https://www.youtube.com/watch?v=Juv2c0xgGno&t=17s

Excitable Edgar 2019

In 2019 we met the characterful Edgar, an excitable young dragon who strikes up a friendship with a young girl.

The Boy and the Piano 2018

Starring Elton John, the advert makes use of some spectacular VFX (visual effects). This ad gives the viewer a retrospective view of Elton John’s life, celebrating the moment he was gifted a piano at 4 years old.

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