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Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

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Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Pretend-filming-LOW-6

Recruitment Video Guide

28th October 2019

By admin_Liquona

Videos are a very powerful recruitment tool. This is a brief guide for using video for recruitment. Video acts as a window into your business and shows potential employees what it would be like to work at your company.

It is essential that the video is well planned out and that you spend time on your brief. Make sure your agency understand your brief.

It is important to remember that staff and customers will see your recruitment video. Think carefully about what you are saying in the script.  Remember to pay attention to what happens in the background of the video, and what is not in the script.

If you still need convincing on the power of video then you might find this blog helpful.


Would you want to work here?

Ask yourself that question as you watch this video.

Common Recruitment Video Mistakes

This video demonstrates some classic mistakes that we see in video production. To understand why we need to look at the brief.

Below is a typical brief we receive for a recruitment video:

  • Recruitment film to attract new staff
  • Show new office facilities
  • Portray the company as a fun place to work
  • Interview key staff about working at DCSL
  • A brand film to reflect the company externally

Arguably this video ticks all these boxes. However there is one important box that this video does not tick…

Ask yourself: would you want to work there?

This is the most noteworthy question that we should be asking.

 


Liquona example

In contrast here is a video we made for an IT company with the same brief

 

Let me ask you… would you want to work there?


5 tips for your recruitment video content

  1. Remember to focus on the things you haven’t scripted
  2. Make the video punchy, energetic and engaging
  3. Trust the professionals
  4. Don’t take yourself too seriously
  5. Remember who is watching your video and what they need to know

Please share this recruitment video guide with your colleagues!


Other examples

 

This example was produced for Loomis for their driver recruitment campaign.  In this project we spent time listening to the clients needs. We spent time planning every single scene because we know the impact this has.  As a result this campaign was hugely successful, here you can see what the client said.

 

We hope you’ve enjoyed this recruitment video guide.

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