Ready to start a conversation?

+44 (0)1372 88 00 88

Search the website

Services

Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Sectors

Whilst we work across all sectors we are specialists in a few areas
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

The Power of User Generated Content

17th March 2021

By admin_Liquona

A big Zoom wave to you!  Are you looking for a cracking new film but can’t get everyone in one place to do it due to Covid? Fear not. We’re experts at producing stylish and engaging films with User Generated Content (UGC).

The key to this is having a really good production process.  

Case Study: Talion Takes UGC

We’re using our work with Talion as a case study for the power of directed user generated content, as a way to overcome filming during the pandemic. Talion are a cyber security services company, who specialise in protecting businesses from cyber attacks. Watch the film we made for them here.

screengrab of SY4/Talion user generated content

Filming During Covid

The journey with our client, Talion, began with the film concept that involved filming at their cyber security hub.  But, thanks to Covid, this was cancelled.  Neither of us wanted to leave it there. So, we bashed heads and came up with a creative way to make a film that was both Covid safe and didn’t compromise on the quality of the output.

(Click here to see how we keep  Covid safe when live filming is permitted).

Perfecting ‘Home Filming’

We tweaked the script a little and gave an online masterclass to all contributors. We created a bespoke video on how to film yourself at home with the best phone settings, angle, light and delivery. Our virtual directing meant we could aid the contributors as needed. For instance, we encouraged them to dial up the enthusiasm, and reminded them to look straight down the camera lens. After this – they really will be future selfie kings!

The clips then started to flood in and they were checked for quality, framing and delivery.  Rarely did we need to go back to contributors for a re-record.  The beauty of directed UGC is that issues  like sound quality or delivery can be smoothed out easily. We were able to give feedback directly to the contributor, and it was done in a matter of hours!

In many ways, the pressure was off for the contributors as they could record as many takes as they liked. Likewise, what’s better than filming from the comfort of your own home?

Utilising UGC

After filming, we went straight on to the edit.  Any successful UGC film uses visuals to enhance the final cut. Of course, we are experts in sourcing beautiful archive that doesn’t feel generic.  

So, what made this UGC really stand out? Well, we brought various elements together through the stylish graphic template that we’d created. We utilised the Talion’s branded colours and logo to create a film that looks and feels unique to the Talion brand.

Worried about filming yourself? Fear not. We’ve found that contributors really enjoy the process … and it gives them a break from the norm!  They were also proud of being involved in the creation of a great film.


Contact us below to enquire about remote filming and user generated content

Error: Contact form not found.

Share :

Ready to reach millions of potential customers?

Schedule a free consultation with us today to see how Liquona can grow your brand.