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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Glidetrack review

15th July 2011

By admin_Liquona

Using Glidetrack in Video Production

Adding movement to any video image increases the video production quality.  If you watch a high end music video then the camera will barely ever be static.  There are different ways of creating this look from panning the camera, to Steadicams, to track systems.

The advantage of physically moving the camera is that the viewer gets a sense of perspective that they would get if they were there in real life. For example if you look out of a car window on the motorway the things close to you move very fast, the horizon however moves very slowly.  This gives your brain the relevant information to work out that the barrier is close and the trees are far away! By adding movement to the video production you are placing the viewer in the scene, not just letting them look through a window.  This effect is called temporal parallax.

Glidetrack

The advantage of a track system over a Steadicam is that you can really mould the shot to do exactly what you want it to do. When shooting with DSLRs this is very evident, on a Steadicam you can’t really get any other effect than a wideshot.  With the Glidetrack you can have prime lenses and be pulling/throwing the focus while moving.  We have recently added the glidetrack HD to our kit (available from Glidetrack).  The image above was taken when filming a property video tour and you may notice we were filming with a Steadicam and a Glidetrack.

This is a small 0.5m movement, but it adds immeasurably to the quality of the Video Production.

To view an example video shot with the Glidetrack please visit our portfolio.

Video Production from Liquona. London.

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