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Services

Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Sectors

Whilst we work across all sectors we are specialists in a few areas
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Our work

Legal & General DRTV Advert

DRTV Advert for Adsmart

The Need

Legal & General needed a cost-effective way to raise awareness and drive engagement for their services. By transforming existing case study assets into a Direct Response TV (DRTV) advert, they aimed to reach a targeted audience through Sky AdSmart. This approach maximised their budget while delivering a compelling, impactful message to potential customers.

Discover

Before creating the advert for Legal & General, we conducted in-depth research to understand the content and target audience. We analysed the existing case studies, identifying key themes and messages that would resonate emotionally and effectively communicate the brand’s value. Additionally, we explored audience demographics and viewing behaviours, tailoring the campaign to Sky AdSmart’s targeted advertising capabilities. This research ensured the advert would connect meaningfully with the right viewers, maximising impact and engagement.

Develop

During production, we filmed additional sequences to seamlessly intercut with the existing case study footage, enhancing the advert’s narrative flow and visual appeal. These new shots provided context, reinforced key messages, and elevated the overall production quality. By blending fresh visuals with pre-existing assets, we created a cohesive, engaging advert that effectively conveyed Legal & General’s message while optimizing the use of resources and budget.

Deploy

The advert was strategically deployed on Sky AdSmart, targeting specific demographics to maximise relevance and engagement. Viewer response was closely monitored, analysing metrics such as reach, interactions, and conversions. This data provided valuable insights into audience behavior, allowing for ongoing optimisation of the campaign to ensure Legal & General’s message resonated effectively and delivered measurable results.

Testimonial

" A huge thank you to the wonderful Liquona team – as ever, you knocked it out the park with the video and we’re extremely grateful to you for turning around so quickly. "

Dave Corbit Legal & General

Related projects

Legal & General DRTV Advert

eb265955dc7dd25f508a449e6f1f4eca

FMB TV Advert

Ready to reach millions of potential customers?

Schedule a free consultation with us today to see how Liquona can grow your brand.