Legal & General needed a cost-effective way to raise awareness and drive engagement for their services. By transforming existing case study assets into a Direct Response TV (DRTV) advert, they aimed to reach a targeted audience through Sky AdSmart. This approach maximised their budget while delivering a compelling, impactful message to potential customers.
Before creating the advert for Legal & General, we conducted in-depth research to understand the content and target audience. We analysed the existing case studies, identifying key themes and messages that would resonate emotionally and effectively communicate the brand’s value. Additionally, we explored audience demographics and viewing behaviours, tailoring the campaign to Sky AdSmart’s targeted advertising capabilities. This research ensured the advert would connect meaningfully with the right viewers, maximising impact and engagement.
During production, we filmed additional sequences to seamlessly intercut with the existing case study footage, enhancing the advert’s narrative flow and visual appeal. These new shots provided context, reinforced key messages, and elevated the overall production quality. By blending fresh visuals with pre-existing assets, we created a cohesive, engaging advert that effectively conveyed Legal & General’s message while optimizing the use of resources and budget.
The advert was strategically deployed on Sky AdSmart, targeting specific demographics to maximise relevance and engagement. Viewer response was closely monitored, analysing metrics such as reach, interactions, and conversions. This data provided valuable insights into audience behavior, allowing for ongoing optimisation of the campaign to ensure Legal & General’s message resonated effectively and delivered measurable results.
" A huge thank you to the wonderful Liquona team – as ever, you knocked it out the park with the video and we’re extremely grateful to you for turning around so quickly. "