Light up the World! — A live totaliser built for events to show the donation total, celebrated with the push of a button!

The Need

Tearfund is a Christian development charity active in the world’s poorest countries. They asked us to help them reimagine how they might engage with people at live events by bringing to life the impact that donations make. Donations literally help to ‘Light up the World’.
Tearfund had an idea for something exciting, but had not seen anything like it before – Could we help? We have a reputation for a few things… But one of our favourites is our ability to make just about anything that can be imagined!
Could we create a standout, physical giving experience that creates a moment of individual and shared celebration, whilst creating a momentum for giving that could be celebrated and shared across the duration of the event, encouraging more people to join in and collectively ‘Light up the World‘…

Discover

The client had described an idea for a big bold button that when pushed, celebrated on a large display screen an individual donation event, but which would ‘totalise’ that donation across the event to give a running total. This project therefore required software to be coded, hardware to be assembled, digital design to craft the screen display and set design and construction of the button and its housing, all made to be portable.

Develop

We outlined a wireframe of each stage of the experience for the donor, to explore what needed to happen, the opportunities for each stage and what the build implications were across which components of the experience.
Once this was agreed we were able to start the design, test and build cycle.

Deploy

Incredibly, after just 6 weeks from the initial enquiry, the first of the two experiences was being used live at the first event!

How does it work?
The event host simply enters on the plinth control panel the number of donation units that a donor would like to make, or if they would instead like to receive a newsletter by way of ongoing support, meaning there is something for everyone.
This action ‘primes’ the big button on the plinth which lights up ready for pressing.
The donor presses the button, and our micro processor inside the plinth sends a command over the internet to the web page which is running on the display screen at the event.

On receiving the data of the donor’s support, the web page plays the required animation in celebration of the action, and updates the running totals on screen, tracking the data in a back end to give a record of the actions across any given event!

The experience launched at key UK festivals to deliver serious engagement, including amongst others :
Cedarwood, New Wine Festival, NTCG Conference and Big Church Festival.

Helping to deliver a stronger connection between festival goers and Tearfund’s global mission, this platform has been built for scalability, and adaptability.
Whether your charity wants to totalise donations, your professional organisation wants to secure pledges from the membership, or your healthcare organisation wants to secure responses from Healthcare Professionals at congress to build an event-wide and nationwide picture… Talk to us.
Together if we can imagine it, at Liquona we can build it.