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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Pre-Production

3rd February 2012

By admin_Liquona

It is important not to undervalue the pre-production stage of any video production. With the right planning and scheduling it is possible to get much more work done, and to a higher standard. This not only applies to location filming, but also to post-production.

On a recent production the ‘call sheet’ was over 12 pages in length. Although this took hours to put together it pays off on the day. The ‘call sheet’ tells each crew member exactly where to be and when they need to be there.

Back in the days of being a freelancer I worked on one too many video productions without proper planning. It’s all too common for crew to have no idea of what is happening and when. All this means is that the producer has saved time before, and the final video production will suffer.

This is why any video production project that we undertake, will have pre-production scheduled into the production plan, and on the estimate. It is exactly the same with Motion Graphics projects too. Often the art worker, the director and the animator have to collectively work together around one another. With the right planning this process is significantly more efficient.

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