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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Is video more engaging than text?

7th April 2023

By admin_Liquona

In terms of engagement and impact, video content has surpassed conventional text-based formats to become one of the most potent and effective types of information.
Several factors make video more engaging than text, including:

  1. Multiple senses are stimulated by video: Video incorporates sound, music, and images to provide a more immersive experience than text, which just uses the written word. As it engages more senses and forges a stronger bond with the spectator, this multi-sensory approach makes video more interesting.
  2. Since video is a more expressive and emotive medium than text, it enables creative agencies to transmit tone and mood in ways that words alone are unable to. As a result, video is a powerful tool for narrating tales, developing brand relationships, and presenting complex information in a clear and interesting manner.
  3. Video is more memorable than text because it combines sound, visuals, and movement to create a more memorable and impactful experience. As a result, video is a powerful tool for spreading important ideas that must be remembered as well as for increasing brand awareness and recall.
  4. Video is extremely shareable because people are more likely to spread content that they find amusing, fascinating, and pertinent.
  5. Video becomes a potent tool as a result for increasing reach and engagement as well as for amplifying messages and campaigns on social media and other platforms.
  6. Video is more accessible than text since it can be accessed by those who are illiterate or who prefer visual media. This makes video an useful medium for distributing vital information to those who might not otherwise have access to it and for engaging a larger audience.

Video is a more compelling and effective form of communication than text because it engages more senses, conveys tone and emotion, and is easier to remember, share, and access. Creative firms that include video in their campaigns and plans will be better positioned to increase engagement, reach, and influence as well as make meaningful and lasting connections with their audiences.

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