Our client, Just Retirement, is one of the UK’s leading companies specialising in retirement income. Inevitably retirement planning can quickly become complex and confusing; it is a highly regulated sector, with products and terminology that can be complex to understand. Just Retirement wanted Fixed Term Annuities to be simply and clearly explained for viewers. 2D animation is a strong medium for explaining concepts clearly, so we developed a 2D animated explainer video based around the theme of ‘financial planning in your world’.
This video achieved it’s objectives for our client and we have been producing animations for them ever since; delivering digital communications with clarity and style.
