From October 2012, this short film, shown on every international British Airways flight, showcased for travellers the great work that BA’s in-house charity Flying Start undertakes in partnership with Comic Relief. This charity video production has helped BA to raise over £4 million so far!
We produced a one minute film to encourage passengers to donate in-flight to Flying Start by giving their spare change. This film was shot on location in Ghana, and was produced to very specific technical specifications to enable it to be played across the BA fleet – primarily on an American tape-based format, sized to the shape of the headrest screens.
The final shots were filmed on an aircraft undergoing maintenance in Terminal 5. The aircraft had no electrical power, so our lighting was battery powered and the screen which was blank, had the video added to it in post production.
With thanks to Sam Spurgeon for the photos.
One of our NGO clients told us that they appreciate our ability to…
..leave light footprints on the ground.
We were thrilled with this feedback. We know how to tell stories, capture stunning visuals and direct seemingly effortless sequences, but crucially, we also add to your work, not hinder it.
We understand the need to be culturally appropriate and are mindful of the work of our clients.
When we shoot ‘in the field‘ we aim to contribute to your efforts and strengthen the relationships there, not to exhaust them.
We have filmed in urban and rural settings in Ghana, Nepal, Peru, Egypt, Cambodia and Uganda to name a few, and are very experienced at packing the right equipment to suit the job and the filming methods that work best in foreign cultures and climates.
In 2011 we gladly received CBC Media Awards for Best Newcomer and Best Production, and in 2012 for Best Documentary, all awarded for our overseas charity films.
Liquona’ role:
