This simple 2D animation was created for the AOP’s Don’t Swerve sight test PR campaign. To raise awareness of the connection between poor vision and road accidents to the public and to encourage viewers to have a sight test every two years.
Having worked on a few projects with the AOP team, we knew the tone and style that would work best for their brand. Using the existing AOP ‘Don’t swerve’ campaign visual and working to a clear outlined brief… from script to delivery we turned around this lovely animation in just 4 weeks!
