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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

AOP ‘What Would You Miss’ TV Advert

What would you miss ? – TV campaign

What would you say if asked the question; ‘which sense would you most fear losing?

People respond overwhelmingly with the reply ‘sight’, and yet people rarely consider tending to their eye health until they perceive that they have a problem, which in some cases is too late.

The requirement for this campaign for the Association of Optometrists was to create a positive public eye health awareness piece that would make people start thinking more proactively about their eye health.

Our general population, once apathetic about dental hygiene, now take fantastic care of their teeth with great personal hygiene and regular visits to the dentist. Even if we perceive that our teeth are fine, we’ll still have a ‘check up’.

The question that kept us up all night was how could we encourage a shift in public thinking about eye health similar to that enjoyed by dentistry, moving the public from a responsive to a pro-active mindset?

When the morning came we chose an approach that focused on what people would miss if they lost their sight, aligning the value of good eye health with the significance of regular eye health check ups.

Our 30 second commercial features cherished moments when someone’s sight would be most valued; in a beautiful landscape, a wedding and a family achievement.

We then deteriorate the images visually, denying the viewer the moment in full and creating the sense that they are missing out. 

Wanting to take a positive approach, we then show these moments in their entirety after the importance of sight tests has been explained.

We were delighted to feature TV’s Konnie Huq as the voice for our campaign. Konnie is a mum herself, and it is still mums who take the lead for the family’s health, so we wanted to reach out to them in particular. 

Behind the scenes


Voiceover recording with Konnie Huq

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