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Sectors
Finance

Creating engaging but compliant content in the Finance sector. From DRTV adverts to web apps and recruitment.

Charity

Understanding the unique needs of the not-for-profit and charity sector, content needs to deliver.

Healthcare

Experts in Healthcare comms for over 12 years. With hundreds of projects under our belt.

Membership

We are multi award winning at membership communications because we understand the unique challenges in the membership sector.

Services
Video production

Live action, animation, 3D photo realistic renders.

Virtual reality

360 and VR content designed to engage with audiences.

Webinars and live streaming

Online event experts, cost effective solutions for webinars.

TV ads

DRTV adverts, TV adverts and branded content.

Web apps

Expert developers at bespoke web apps for a multitude of applications.

Website development

Website design and build services.

Social media

Social media content, activation, and strategy.

Podcast production

Audio and video podcast experts in production and publication.

Strategy

Creative thinking around your strategic challenges.

Sony FS700

2nd April 2012

By admin_Liquona

Sony may have just thrown a spanner in the works for Canon with the announcement of the new Sony FS700. The camera is expected to cost around $8,000 and whats phenomenal about this camera is the fact that it has the ability to shoot 120fps and 240fps in full HD and it can do higher frame rates to but at a cost of resolution size. Other features include a built in ND filter, something sorely missed on the FS100.  And thanks to a firmware update a little after launch of the device you will be able to shoot 4K RAW, an external 4K recorder will need to be bought from Sony it you can be pretty certain in the fact that it’s not going to be cheap at all.

 

However to get a 4K ‘ready’ camera for under $8K is pretty amazing. Sony have priced this little box of tricks to go straight after the Canon C300’s piece of the S35 pie and they may just be able to take it too!

What this will also do is drive the prices of it’s forebear the FS100 down. This is great news for smaller production companies or cinematographers wanting to purchase a ‘proper’ film camera. It will be interesting to see what happens to the rest of Sony’s camera range for example how will sales of the F3 deal with this new beast?

Exciting times indeed and apparently Panasonic are announcing a new camera this week as well so even more toys to look at. This is going to make camera purchase choices even harder now!

 

 

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