RCOT – Members take the stage to explain the value of membership!

How do you communicate your unique value proposition to potential new members?

Let your members do it!

We produced a member recruitment campaign where the members of the Royal College of Occupational Therapists were given the voice and the platform to express why they value of their membership of RCOT. The carefully curated breadth of stories told, gave many different and personal insights in order to appeal to the widest possible audience, and increase the positive impact on their membership recruitment funnel.

It seems obvious.

Because it is.

But if you need any convincing read on!

• Giving members a voice fosters a sense of belonging and engagement, making members feel valued and heard.
• Their testimonials provide authentic insights that highlight the tangible benefits and unique experiences gained, which can best attract new members.
• When members articulate the value themselves, it enhances credibility and builds a stronger community, and that’s great for you long-term sustainability!

So why don’t more organisations do this?

Probably because it can be difficult to achieve great results on camera from non-professional spokespersons. It is hard.

Cue picking up the phone to LIQUONA. We are experts at putting non professional presenters at ease, and getting outstanding results from them on camera.

We deploy our uniquely developed LIQUONA pre-production plan, which uses multiple techniques to ensure that we really do get the very best results from contributors on filming day, and this means they will enjoy their day too!

Does it get results?

Yes

Do you want results?

Call us.